• Entrepreneur Pitch Tips, Part 2, WIFM Statements

  • Entrepreneurs must learn to present their ideas well! In this part 2 of 7 series, we’re discussing entrepreneur pitch tips that can attract fans and funders. In part 1, we reviewed creating a ‘hook’ to grab the audience’s attention. Now let’s review making a WIFM promise to further gain audience attention.

    What’s a WIFM promise? WIFM is an acronym which stands for “what’s in it for me”? Your job at the beginning of the presentation is to secure listening through what I call an “audience interest statement”. You can attract listening by promising something they will gain from listening to you and clearly addresses the internal question: “what’s in it for me if I listen to you”. You want to clearly and specifically identify a clear benefit in your introduction (up-front!) so they choose to spend their valuable time listening and further hook them into paying attention.

    To create your WIFM promise, design a brief 1-2 line statement stating directly a benefit the listener will earn after listening to your presentation. A WIFM statement is a clear individual promise that each listener “will gain ____from listening today”. Of course, make your promise something you can deliver. You might look back at the human motivators listed in Part 1 to design an engaging promise.

    That promise should not be elaborate or wordy, just engaging. For example you can directly say “after listening to my presentation you will….”
    EXAMPLES:
    • gain new information about ____
    • learn how you can gain ____ % more business.
    • be invited to own part of a growing industry.
    • experience the best product/solution for _____.
    • learn how to solve _____ problem.
    • envision a new resolution to ____.
    • be able to save money on ____.
    • earn more profit than before on other investments.
    • I can who you how to have more fun/enjoyment than ever before.
    • learn how to solve ____ problem..
    • join me to build a legacy.
    • Have more fun.
    Remember this is brief and intended to personally interest each member of your audience, so tailoring it to your group is essential.

    WIFM was Part 2 of a 7-part Entrepreneur Pitch Tips series. In my next article I’ll review a credibility statement. I’d enjoy hearing how you were helped by these Entrepreneur Pitch Tips, and if I can help you further. I’m Michelle Brady, a trainer and owner of Sage Forward Training, LLC. I offer group and personal communications training. Please contact me to discuss how I can bring training to your group. www.SageForwardTraining.com, or email me at MBrady@SageForward.com.

  • PART 1 of 7, Entrepreneur Pitch Tips

    In my 35 years teaching public speaking, I developed 8-quickly applied tips using the acronym D.E.L.I.V.E.R.Y. to improve your public speaking skills. In this new series I will share excerpts from my longer training using D.E.L.I.V.E.R.Y. = eight presentation tips. The first letter in D.E.L.I.V.E.R.Y is 'D' for Distractions. This means avoiding anything that is distracting which might deliver[...]

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    Entrepreneurs must learn to present their ideas well! In this part 2 of 7 series, we're discussing entrepreneur pitch tips that can attract fans and funders. In part 1, we reviewed creating a 'hook' to grab the audience's attention. Now let's review making a WIFM promise to further gain audience attention. What's a WIFM promise? WIFM is an acronym which stands for “what’s in it for [...]

    Read more

    Entrepreneurs must talk well!  Entrepreneurs are people with a burning idea they believe is marketable, but to get that idea to market, entrepreneurs will have to attract fans (i.e., customers) and often funders (i.e., investors) to bring that idea to fruition.  As a college professor and communications trainer, I've been teaching people how to present and talk better for more than [...]

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