• Entrepreneur Pitch Tips, Part 2, WIFM Statements

  • Entrepreneurs must learn to present their ideas well! In this part 2 of 7 series, we’re discussing entrepreneur pitch tips that can attract fans and funders. In part 1, we reviewed creating a ‘hook’ to grab the audience’s attention. Now let’s review making a WIFM promise to further gain audience attention.

    What’s a WIFM promise? WIFM is an acronym which stands for “what’s in it for me”? Your job at the beginning of the presentation is to secure listening through what I call an “audience interest statement”. You can attract listening by promising something they will gain from listening to you and clearly addresses the internal question: “what’s in it for me if I listen to you”. You want to clearly and specifically identify a clear benefit in your introduction (up-front!) so they choose to spend their valuable time listening and further hook them into paying attention.

    To create your WIFM promise, design a brief 1-2 line statement stating directly a benefit the listener will earn after listening to your presentation. A WIFM statement is a clear individual promise that each listener “will gain ____from listening today”. Of course, make your promise something you can deliver. You might look back at the human motivators listed in Part 1 to design an engaging promise.

    That promise should not be elaborate or wordy, just engaging. For example you can directly say “after listening to my presentation you will….”
    • gain new information about ____
    • learn how you can gain ____ % more business.
    • be invited to own part of a growing industry.
    • experience the best product/solution for _____.
    • learn how to solve _____ problem.
    • envision a new resolution to ____.
    • be able to save money on ____.
    • earn more profit than before on other investments.
    • I can who you how to have more fun/enjoyment than ever before.
    • learn how to solve ____ problem..
    • join me to build a legacy.
    • Have more fun.
    Remember this is brief and intended to personally interest each member of your audience, so tailoring it to your group is essential.

    WIFM was Part 2 of a 7-part Entrepreneur Pitch Tips series. In my next article I’ll review a credibility statement. I’d enjoy hearing how you were helped by these Entrepreneur Pitch Tips, and if I can help you further. I’m Michelle Brady, a trainer and owner of Sage Forward Training, LLC. I offer group and personal communications training. Please contact me to discuss how I can bring training to your group. www.SageForwardTraining.com, or email me at MBrady@SageForward.com.

  • PART 1 of 7, Entrepreneur Pitch Tips

    Look at me when talking! The E, Eye Contact in d.E.l.i.v.e.r.y.

    Eye contact is THE number one nonverbal that communicates strong messages, both positive impressions and 180* polar opposite negative ones if performed incorrectly. On stage, there are NO good messages that come from making poor eye contact. Sharing insights gained over 35-years teaching public speaking, this article helps you avoid public speaking mistakes with this significant message-making [...]

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    Speak Up! Voice in Delivery

    Over the 35 years teaching public speaking, I developed 8-tips using the acronym D.E.L.I.V.E.R.Y. to quickly improve public speaking skills.  Sharing these tips so far, ‘D’ for Distractions, and 'E' for Extemporaneous, I=vocal interferences, and 4th is V=Vocal Variety. Every public presenter should consider these voice factors: 1). tone; 2) volume/projection; 3). rate; 4). pitch;[...]

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    Ummm, ah, and, you know, like, so, and, errr, etc ....... known officially as Vocal Interferences or Filler Language is the #1 presentation verbal mistake.  It is possible to eliminate these with concentrated effort, and it will go a long way towards professional perception if you reduce these. Why are fillers a problem? Creates a poor impression. They can affect your credibility and [...]

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