• Entrepreneur Pitch Tips, part 1 of 7– getting fans and funders attention!

  • Entrepreneurs must talk well!  Entrepreneurs are people with a burning idea they believe is marketable, but to get that idea to market, entrepreneurs will have to attract fans (i.e., customers) and often funders (i.e., investors) to bring that idea to fruition.  As a college professor and communications trainer, I've been teaching people how to present and talk better for more than thirty years.  A good summary of my skill-set is "when you want to talk better, talk to me".  In a series of articles, I'd like to focus on helping entrepreneurs present better and include in their presentations elements that will attract fans and funds.

    If you’re like me, you've seen some bad presentations. Unfortunately I’ve seen people presenting a great idea but doing it so poorly that even the idea seems poor. Let's discuss the most important items or tasks of an entrepreneur pitch to attract fans and funds including:

    In this 7-part article series, let's discuss the most important items or tasks of an entrepreneur pitch to attract fans and funds.

    1) Gaining attention is your first priority. Often speakers jump right in to their subject, but this is premature.  The entrepreneur presentation must first get the audience listening and interested.  People judge whether or not they will listen quickly and they gain that first impression from the opening lines.  You must first get the audience to listen!! Let's learn how you might do that:

    A).  Hook them into paying attention to you. Using a fishing analogy, you are fishing for fans and funds with your presentation. You want to hook the fans and funders with an engaging bait.  To hook your audience, I recommend you begin your presentation using an appealing and engaging statement that will make them want to hear more! 

    B). Appeal to common human motivators.  Motivators are items which motivates most people. Selecting one that generally appeals to your audience is a great way to start. Some suggestions:

    • Money:  Let’s talk about money.  We are all seeking financial stability.
    • Legacy:  It’s important we leave behind a better future for our loved-ones. 
    • Impact:  I want to help us all make a difference.
    • Dreams:  I have the dream of helping us work for ourselves.
    • Healthy: Living life as healthy as we can.
    • Happiness:  Life satisfaction and happiness is my goal.
    • Success: Being the best we is achievable.
    • Fun:  Let me show you how to have the most fun you've ever experienced.
    • More fun/enjoyment:  Fun and relaxation is a great part of life.
    • Consequence prevention:  History shows us how to prevent pain.
    • Competition:  I created a competitive advantage that will beat the xyz company.

    Referring to a motivator that generally includes most people as an introductory line helps snag attention and gets people listening to you. 

    C). Creativity engages. Another way to grab attention is to design an opening the audience hasn’t before heard. Ideas:

    • Present a lesser-known quote from a famous person, or use one differently
    • Ask an engaging question
    • Tell a story with a unique twist
    • Share a personal unusual experience
    • Refer to another time we remember
    • Do a unique demonstration or share an unusual visual aide.
    • Share a belief, perhaps one they are sure to agree
    • Tell a creative and relevant joke
    • Share a powerful statistic
    • Start with something seemingly unrelated and then relate it to your point.
    • Ask them to contribute information first, then tie that information into your content.
    • Have the audience participate, move, stand up or ask them to do something unusual.

    This was part 1 of a 7-part series. Next I will present making a WIFM promise to grab audience attention.

    I'd enjoy hearing how you were helped by these Entrepreneur Pitch Tips,  and if I can help you further.  I'm Michelle Brady, a trainer and owner of Sage Forward Training, LLC.  I offer group and personal communications training.  Please contact me to discuss how I can bring training to your group.  www.SageForwardTraining.com, or email me at MBrady@SageForward.com.

  • PART 1 of 7, Entrepreneur Pitch Tips

    Look at me when talking! The E, Eye Contact in d.E.l.i.v.e.r.y.

    Eye contact is THE number one nonverbal that communicates strong messages, both positive impressions and 180* polar opposite negative ones if performed incorrectly. On stage, there are NO good messages that come from making poor eye contact. Sharing insights gained over 35-years teaching public speaking, this article helps you avoid public speaking mistakes with this significant message-making [...]

    Read more

    Speak Up! Voice in Delivery

    Over the 35 years teaching public speaking, I developed 8-tips using the acronym D.E.L.I.V.E.R.Y. to quickly improve public speaking skills.  Sharing these tips so far, ‘D’ for Distractions, and 'E' for Extemporaneous, I=vocal interferences, and 4th is V=Vocal Variety. Every public presenter should consider these voice factors: 1). tone; 2) volume/projection; 3). rate; 4). pitch;[...]

    Read more

    Ummm, ah, and, you know, like, so, and, errr, etc ....... known officially as Vocal Interferences or Filler Language is the #1 presentation verbal mistake.  It is possible to eliminate these with concentrated effort, and it will go a long way towards professional perception if you reduce these. Why are fillers a problem? Creates a poor impression. They can affect your credibility and [...]

    Read more